Managing Innovative Thinking + Design

Thursday, July 13, 2006

Value of Design

Value of design

Design in Britain 2005-06(PDF: 5,6 Mb)
This report is a compilation of all the information on the Value of Design Factfinder

New levels of Experience Design is an interview with Liisa Puolakka, the Head of Brand Visual and Sensorial Experiences at Nokia. The former fashion designer talks about fashion, trends, why experience design matters, and who’s doing it well (her answer: Prada, Marc Jacobs, Nike, Starbucks, and Apple).
(Via Signal vs. Noise - )

Market Trends
Companies that ride economic trends grow more rapidly than companies that rest of their laurels. Pretty obvious, but without good trend data it's hard to know where to point your business strategically.

Here are McKinsey's ten trends in 2006 that will shape 2015:
1. Centers of economic activity will shift profoundly, not just globally, but also regionally.
2. Public-sector activities will balloon, making productivity gains essential.
3. The consumer landscape will change and expand significantly.
4. Technological connectivity will transform the way people live and interact.
5. The battlefield for talent will shift.
6. The role and behavior of big business will come under increasingly sharp scrutiny.
7. Demand for natural resources will grow, as will the strain on the environment.
8. New global industry structures are emerging.
9. Management will go from art to science.
10. Ubiquitous access to information is changing the economics of knowledge.

If you're on the business battlefield now, there's not doubt you're living a lot of these. So while these may not seem revolutionary; the real question is how are you evolving your long term strategic plan (5-7 years out) to account for these trends? Your short term plan (1 year out) should be able to flex enough to allow for changes to make you more competitive.
(Via Strategic Design marketing... - )


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