Managing Innovative Thinking + Design

Monday, June 05, 2006

MIT Video -- Tim Brown

MIT Video – Tim Brown
Innovation Through Design Thinking (Video)

Tim Brown, CEO of IDEO, gave a talk at MIT on
Innovation Through Design Thinking.
In the presentation, he talked about designing by looking through the eyes of people
(empathic approach). He walked through a broad three stage process of
inspiration, ideation and implementation with an example of a design method in each area.
Link to MIT World Video Description
Direct Link to Video
Via <>

Innovation Through Design Thinking

Design Innovation—the New Interface

Is brand loyalty a thing of the past?

Folks have been talking about the declining importance of brand in marketing arenas for some time now. Many suggest the spread of information technology has led to better educated, more fickle consumers who are less willing to place their faith in a logo or a name. Nokia and Sony’s recent declines surely seem to support that angle.


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