Managing Innovative Thinking + Design

Tuesday, July 04, 2006

Direct Marketing

Direct Marketing

Direct marketing (DM) is an approach
that makes contact with known
customers, prospects (warm and cold),
and asks for a response.

DM is not just about direct mail, but includes a wide
range of media such as:
• telephone
• 'off the page' advertising and inserts
• broadcast media such as radio and television
• the Internet
• and other new and traditional advertising media

[PDF] Electronic Alternatives and Direct Mail Marketing

http://www.bcentral.co.uk/download-centre/guides/directmarketing_guide.pdf

Useful DM Terminology

Dos and Don'ts of Direct Mail

Getting Started
Step-by-Step Forward
Case Studies

Oct 2005 TNS Research indicates Mail as a significant and influential media

Best of DMA Conferences 2005 Virtual Seminar Series

"Being Direct: Making Advertising Pay"; Lester Wunderman

http://www.hongkongpost.com/dm/eng/int_lib/bookstore.htm

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