Managing Innovative Thinking + Design

Saturday, May 20, 2006

Scenario boards

Scenario boards
Scenario boards can be used to improve validation of early product and service concepts Matthew Jordan and Ed Geiselhart

PDMA 2005 International Conference attracts its largest audience ever to focus on innovation in global Product Development Phillip Clark

COVER STORY Innovation at Nextel: Addressing unmet customer needs
Greg Santoro and Ram NairNextel, now Sprint Nextel, was a 2005 OCI Co-Winner.

How to use online qualitative research in the New Product Development process
Anne Orban
A primer on the most prevalent qualitative online research tools available today and how to use them effectively in the NPD process.

In Focus: Tools for aligning the Front End of Innovation
Greg Githens
Columnist Greg Githens describes some useful tools for aligning the Front End of Innovation (FEI) in your New Product Development (NPD) process with your strategy.

NPD Book Briefs Adam Hansen


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