Managing Innovative Thinking + Design

Wednesday, May 10, 2006

Design Research

Design Research
Thinking, developing and experimenting new approaches

Do Universities of Applied Sciences conduct research?
Do designers conduct research?

Leading with design – Strategies for a future-oriented corporate culture
3rd Design Management Forum on 20. Mai 2006 in Cologne
Program [PDF, 468 KB]
Interview with new DMI President/Tom Lockwood: Views on Design Management
by Brigitte Borja de Mozota

Originally published in the April 2006 edition of Cercle du design et de la marque (France)

"Design is at the core of innovation; my definition of innovation is creativity plus design. My view is that successful innovation involves managed creativity plus managed design. Today, more and more businesses are recognizing design as a key strategic tool, but they also need to recognize the role of design management in bringing innovation to market. Every CEO would like to improve his or her results in innovation; actually most innovation fails. We are working to show them how to increase success rates by applying design management and design thinking to the process, and the most obvious way is to connect the dots between design and innovation."


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