Managing Innovative Thinking + Design

Thursday, February 02, 2006

Culture-Driven Innovation

Culture-Driven Innovation

[PDF] DMI Survey 2003 KISD Wolf
Culture-Driven Innovation
Sohrab Vossoughi, President, ZIBA Design

Lenovo, the largest Chinese PC maker, has become a global competitor. Several years ago, to understand a new way of innovation, they engaged ZIBA Design. Two years later, ZIBA's design team had flown over 100,000 miles, worked through the SARS epidemic, prayed at a Buddhist temple, commuted in Chinese cities on bikes, and lived in Chinese households. Through understanding and insight, ZIBA delivered a series of culture-driven innovations that created new product lines and changed a company.

Insight, Confidence, and Commitment in Team Decision-Making
Robert Rasmussen, Principal, Robert Rasmussen and Associates

This session will explore how scientifically-based experiential learning can get at the heart of team challenges that are difficult to articulate, and provide a leadership model that emphasizes team decision-making. Participants will learn how to create a constructive space in which differences can be voiced and acknowledged, and to draw from mental images and deep feelings to help their team make effective decisions with confidence and commitment.

Foresight, Innovation and Design
Tony Kim, Ph.D., Professor, Chair of Design Management Dept., IDAS, Hongik University

Designers are said to create the immediate future by inventing new styles from what is “contemporary.” However, in this fast-changing era of shorter product lifecycles, “contemporary” is not enough: the future needs be integrated into the product design process. An overall design philosophy that includes interaction and information design can bring coherence to a company’s offerings. Professor Kim will present Korean case histories to show how the future can be created by integrating foresight methodology into design approaches.

[PDF] Design for Innovation and Growth


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