pdma - Visions Magazine

Pdma - Visions Magazine
http://www.pdma.org/visions/october05/PDMA_Visions_Oct2005.pdf

New products are engines to growth and profitability for many companies, including Procter & Gamble (P&G). In this article, the authors explore the drivers of new product performance with a particular focus on P&G's best practices. The "Innovation Diamond" is used as an integrative and guidingframework to help management focus on what's important to success: Innovation strategy, a solid idea-to-launch process, portfolio management, and the right climate and leadership.

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