Managing Innovative Thinking + Design

Saturday, December 17, 2005

Brand Strategy

Brand Strategy

[PDF] "Brand Management Strategies: 10 Key Points" (June 2003 ...

[PDF] Rethinking Brand Strategy: A "Mindshare" Manifesto
What is a Brand? A winning brand strategy—one that is integrated into a company's overall business strategy …


[PDF] Building Strong Brands Better, Faster, and Cheaper

[PDF] The 100 TopBrands

[PDF] Branding Leaders
Brand > Strategy : Naming : Design : Communications : Advertising : Culture

Download the presentation describing the design considerations of the typeface
(PDF, in Danish only, 1.7 MB)

Download Kontrapunkt's contribution to the exhibition:
Child Inc: What if Denmark made parenting effortless?
(PDF, 16 pages, 3.4 MB)


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