Managing Innovative Thinking + Design

Tuesday, December 13, 2005

Design Vision 2015

Design Vision 2015

[PDF] Amazing Pace: Shared Views on the Design Process

[PDF] Corporate Strategy: Bringing Design Management into the Fold

[PDF] Once Upon a Startup . . .


For an overview of the Design Management Review issue, you can
download (pdf) the introduction by Dr. Thomas Walton, Editor.

[PDF] Future Vision 2015: Building a User-Focused Vision for Future ...

Building a User-Focused Vision for Future Technology

Developing Diverse Usage Models

Intel's future vision addresses the technology needs of a global community while recognizing the diversity of usage models, as well as geographical and socio-economic conditions. A team of Intel researchers, including social scientists, engineers and designers, is exploring the future from a new perspective.

This team has thus far identified four important insights:

Technology isn't important to most users as long as it works and allows them to accomplish what they want.

Value is placed on a sense of community, whether it's connecting with family, or other associations.

Personal development is important to most users, including spiritual growth, as well as moral and ethical issues.

Institutional relationships are changing. Medical institutions and government agencies are focusing on new areas, such as remote patient monitoring and surveillance that might prevent terrorist attacks.

In response to these insights, Intel has expanded its focus from scenario- and trend-based research to include these four new categories:

The Community Our networks of family, friends, associates and those with whom we share interests will shift as new technologies change the ways we connect.

The Institution From corporate brands to the role of government, converged technologies and real-time information change relations of power and notions of accountability between people and the institutions we interact with in our daily lives.

The Body Converged computing means new devices worn on (or in) the body, new medical technologies, and new ways of sensing and perceiving the world.

The Spirit Offering individuals the chance to chase their dreams, find more fulfilling or engaging pursuits, even a greater sense of connectedness to the world around them, the past and the future.

For a full description, read the paper, "Spirits, Bodies, Communities and Institutions: Approaching User-Centered Design from Multiple Levels.”

See a presentation on how Intel is "Building a 2015 Vision."


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