Design Conference -- Better by Design 2005

Better by Design 2005 demonstrated that design-led thinking is a strategic process that adds value to every facet of business, builds competitive advantage and encourages market survival.

Influential designers and visionary business leaders described how they have initiated fundamental change in their organisations, their industries, their product mix and their bottom line by making design part of their culture and strategy.

Presentations provided both designer and corporate views on the process and consequence of value created through fostering new knowledge, generating better ideas, cooperation, increased goodwill, effective problem solving, collaboration, community vitality and, of course, beauty, effectiveness and ROI.


Strategy
Download session guide PDF (67.4 KB)

New Zealand needs design
Rod Oram - Adjunct Professor, New Zealand Centre for Innovation and Entrepreneurship, UnitecBrian Richards - International Branding and Marketing Strategist

Leadership by design: setting yourself apart from the competition
Tom Peters - “Über-guru” of Management

A global design strategy made in New Zealand
John Bongard - Managing Director and Chief Executive Officer, Fisher & Paykel Appliances


Process
Download session guide PDF (66.3 KB)

Mastering innovation
Tim Brown - President & CEO, IDEO, USA

Where the design journey starts
Monika Conway - Creative Director, Chalk Designstudio

How and who – Using design resources
Peter Haythornthwaite - Design Consultant, Equip; Adjunct Professor at Victoria University School of Design

Designing from the inside – Internal design resources
John Hatrick-Smith - Design & Development Manager, Kohler Australasia


Futures
Download session guide PDF (77.0 KB)

Moving design up the value chain
Yrjö Sotamaa - Rector, Professor, University of Art & Design Helsinki, Finland

Designing long-term success
Roy Fleetwood - Head of Victoria University School of Design

Long-term views and short-term gains
Simon Fraser - Professor of Industrial Design, Victoria University School of Design

Are your customers your best designers?
Richard Mander - Chief Technology Officer, Navman

Synchronising design and business thinking
Thomas Bley - Professor and Head of Department of Design Studies, University of Otago


Closing
Originality and global competitiveness
John Heskett - Professor, School of Design, Hong Kong Polytechnic University, Hong Kong

Better by Design grew out of the Design Taskforce Strategy, and the programme is administered by New Zealand Trade and Enterprise.