Origin of Brands

Divergence

[PDF] Convergence and divergence in consumer behaviour: implications for ...

http://www.mariekedemooij.com/articles/demooij_2003_int_journal_adv.pdf

http://www.ries.com/Books/pdf/OriginofBrands.pdf

http://brew.qualcomm.com/brew_bnry/pdf/events/brew_2005/gs4_clarke_O2.pdf

http://www.beyond-branding.com/Globalin.pdf